In N Out made
the big time news in San Diego – it’s opening in
Oceanside!!! Right next to that “welcome
arch” (hopefully somewhat hidden
behind it.)
A “chain “
place in the downtown? We are really reaching the big time. Could Starbucks be next?
Believe me, I love the Pier View Coffee Pub. Funkiness and locals at
6 a.m. Excellent house brew!!
But a Starbucks west of I-5 would be a real accomplishment!
Some background:
All during the 80’s and 90’s we would here from market researchers. Oh no. A drive through will never work West of the Freeway. “When we look at markets we see the
ocean as a barrier, the railroad as a barrier and even bigger, the Freeway as a
barrier. No one will come over
there. We need spots east of
I-5.
How stupid that seems now in 2015.
That’swhy there are only a few big chain drive throughs (like McDonalds’s) on the west side, and why we were
THRILLED to get the one on
Mission and Horne in the late 80’s.
It was some kind a
fish place when it first opened.
So people looking for their fast food fix had to go east on Mission where
there is a row of them, and where these days, its not nearly as attractive as
downtown. (Downtown when I started
there: I did a parking study
then. Someone actually tried to
recruit me for who knows what.
(But I was dodging
prostitutes and smelling the roaches and trying to overcome my fear of x-rated
book stores )
So now a bigf time marketer is looking at the gateway to
Oceanside for an In N Out. I hope
its not too garish!!! The one on
76 is somewhat tasteful. But
imagine seeing that arrow coming down I-5. I guess I do have mixed feelings!!
No comments:
Post a Comment